Rooted & Relevant
Mindful at every step of planning, the creative process, production and marketing journey. We root for clutter-free filmmaking and brand building on the bedrock of sustainable advertising.
Yo Fruits is a startup that wanted to position itself as a one stop online home delivery service exclusively for fruits, in all forms- from Indian to exotic and smoothies to dry fruits. It was a launch campaign for the first all-exclusive fruit delivery service in the eastern part of India.
Spykke is a one of a kind on-the-go smartphone charging stations to meet the rising demand for convenient charging from their guests, customers and employees. As a startup introducing a never-before-tried novel concept of power bank rental service in India, the communication demanded awareness building in a non preachy and exciting way.
One Page Spotlight
One Page Spotlight is a unique global platform for artists to create, connect and collaborate. This brand film resonated with a diverse audience across the globe. The film had to communicate with artists both performing and non-performing in the same breath.
Radius Lifestyle Film
As an offshoot of the much older Wadhwa Group, Radius Developers were looking to establish themselves as a go to developer for commercial and residential offerings in the premium space. To position the company right, we designed a brand film that spoke luxury.
Elevation music video
Grammy nominated artist Rocky Dawuni released an album Beats of Zion in 2019. The opening track of the album Elevation needed a befitting video. The time that the Touchroot crew had with Rocky was the drive from Bangalore to Goa where he had a concert to perform at.
The Grammy winning album Winds of Samsara’s lead track Longing dealt with the idea of longing which had to be picturised in an Indian context. The music video had to denote meaning to a worldwide audience while remaining rooted.
Ricky Kej’s epic album Shanti Samsara opened with the song Ganga dedicated to India’s holy river. The album was released at the climate change summit in Paris by PM Modi and French PM Hollande. The music video had to represent most aspects of the river in a short duration of 200 seconds.The crew trekked the Himalayan heights and trailed the river till the Bay of Bengal.
As musicians from India and South Africa, the artists dedicated a song each to their icons. Mahatma as the name suggests is dedicated to the ideals of Mahatma Gandhi. The song is part of the Grammy winning album Wind of Samsara
Wouter Kellerman’s Grammy nominated album has Aishwarya as its first track. The song deals with the idea of women empowerment.
The Western Ghats are an ecological hotspot nurturing a plethora of animal and plant species. To sensitise people to the importance of such an ecosystem it is crucial to highlight our own dependence on them. Touchroot collaborated with various wildlife filmmakers to source footage of the Western Ghats